“双十一”电子商务营销策略分析及营销活动设计

“双十一”电子商务营销策略分析及营销活动设计

“双十一”电子商务营销策略分析及营销活动设计(论文18000字)

摘要

随着计算机技术在世界范围内的迅速普及电子商务营销策划论文，基于电子商务的营销策略已经相当成熟，与此同时电子商务营销活动也在迅猛发展。电子商务营销方式跟传统营销方式相比优势尽显无疑1688黄页，电子商务营销将成为新时代营销活动的中流砥柱。在网络营销浪潮的影响下国内各大中小型企业的网络营销活动面临着巨大的挑战和机遇，面临着诸如电子商务如何运作问题、网络营销认知等问题。

本文主要通过阐述电子商务营销的涵义，分析了阻碍我国企业发展电子商务营销的因素“双十一”电子商务营销策略分析及营销活动设计，并提出相应的解决电商营销发展问题的对策电子商务营销策划论文，让企业能够更好的将营销与电子商务进行结合，采取较为合理的营销方案和营销策略，从而使企业持续生存下去。最后，对我国企业电子商务营销未来的发展趋势做了预测。

关键词：电子商务营销 传统营销 企业生存 营销发展趋势

of e- and design

In “a double tenth”

With the of in the world within the scope of the rapid of has formed its unique a set of mature , at the same time e- also in rapid . to the way all show there is no doubt that it will become the of in the new century. Our country under the impact of the wave of network is facing and , facing how to operate such as e-, . [来源：]

This article mainly the meaning of e- , the factors of to develop e- , and based on this, the to solve the problem, make can better of and e-, adopt plan and , so that to survive. Finally, the article the trend of the of e- in our country.

Key words: E- ; ; ; trend of

【本文来源于互联网转载，如侵犯您的权益或不适传播，请邮件通知我们删除】